This deserves a FUCK YEAH.
To VC or not to VC
Joel Spolsky wrote the following indicators when, and when not, to take venture capital for your start-up company:
There are a few indicators for the type of company that I believe can benefit from, and should take, VC.
- There’s a land grab going on. The business is in a new field with no competition, but the field has proven itself, and is obviously going to get very crowded very soon, so the faster you can grab territory, the better.
- There is a provable concept that’s repeatable. I always point to the example of the Starbucks IPO, which was brilliant because it was so simple. Every new Starbucks store that opened in Seattle became profitable in a matter of months. They tried a couple of stores in Chicago and Washington just to make sure it wasn’t a Seattle thing, and those worked even better. Thus, the formula of opening as many stores as possible was as close to a sure-thing as possible, so raising money was a no-brainer.
- The business itself could benefit from the publicity of getting an investment from someone who is thought of as being a savvy investor.
- The investor will add substantial value to the business in advice, connections, and introductions.
- The business can potentially have a big exit or become a large, publically traded company.
- The founders are not in it for their own personal aggrandizement and are happy to give up some control to make the business more successful.
There are counter-indicators, of course: signs that you shouldn’t consider VC. Here are just a few off the top of my head:
- If the founders are risk-averse and are willing to trade a much smaller payout for lower risk.
- If the founders are technical without substantial business experience and wish to maintain absolute control forever.
- If the investor is mostly “dumb money,” i.e., someone who doesn’t know about the field. The proverbial dentist, who is happy to give you a half million bucks, but doesn’t know the first thing about CPMs and CPCs and CTOs, so you might as well not bother.
- If you’re going into an established field with a lot of competition, there’s no benefit to speed; you’re better off slowly building a niche business and growing from there, quietly taking one customer at a time away from the competitors.
- If the product is immature and unproven, in which case, expensive marketing efforts will be wasted proving to the world how bad your product is.
- If the founders don’t have enough of the right kinds of industry connections, or the idea is not compelling enough, so that raising VC would take months or years
- If there is any other way to raise the kind of money you need, for example, by selling actual products to customers.

